Episode 6: Dr. Agnieszka Chwialkowska
Wolves Research Bites
Welcome to the Wolves’ Research Bites Podcast, powered by the Institute for Faculty Excellence at the University of West Georgia. This is an experimental weekly podcast where we dive into the latest research insights from University of West Georgia faculty members and bring you the practical implications of their work, with a little help from artificial intelligence. In each episode, we explore topics ranging from health sciences to environmental studies, each with the goal of making cutting-edge research accessible and relevant to all.. In today’s episode, we’re taking a closer look at the environmental field through the lens of consumer behavior, discussing the research article titled “Overcoming Perceived Sacrifice as a Barrier to the Adoption of Green Non-Purchase Behaviors” by Dr. Ag-nyesh-kah Khvee-ahl-kov-skah and Dr. Yo-ah-nah Toor-keeehvitch. This work addresses a common gap between people’s environmental concerns and their actual behaviors, often called the "green gap." The study focuses on why people may not engage in sustainable behaviors—like recycling or conserving energy—even when they care about the environment. The authors investigate how perceived sacrifices, such as time, effort, or convenience, can become obstacles to green behaviors that don’t involve a purchase... Let's dive in...