Incite Innovation
Incite Innovation - Episode 3 - Hop into Spring Instacart Trends
Apr 17, 2025 · 7:39
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Description
An IE Podcast designed to empower innovation leaders and inspire teams to think boldly, act strategically, and spark transformation, hosted by Anna—an A.I. generated Digital Twin—and Isaac—a Virtual Avatar who adapts the insights of top industry experts—as they explore the key trends, practices, technologies, and ideas shaping the future of innovation leadership. https://innovationedge.com/innovationedge-team/
Show Notes
In this Easter / Passover special, our virtual hosts Anna and Isaac unpack Instacart’s 2024 shopping data to expose the surprising gap between holiday tradition and true consumer taste. Why do leg-of-lamb orders skyrocket even though a third of celebrants secretly dislike it? How did humble bubbles and tulips become breakout basket-stuffers? And what can brands learn from Reese’s morphing its classic cup into an Easter-egg empire? Tune in to discover: -Top-selling (and most-hated) Easter foods, candies, and décor items -Opportunities for business where obligatory purchases beg for innovation -Playbook for turning single-season hits into evergreen revenue streams Whether you manage a CPG portfolio, an e-commerce storefront, or a budding side hustle, this episode will spark fresh ideas for stretching seasonal demand into year-round engagement—and delighting customers well past the holiday hype. Listen now and start thinking beyond the basket!