June 29th, 2023 - Amazon $2 Prime Membership Pricing, Prime Day Prep, FTC Antitrust Lawsuit, and More
The Weekly Horizon - Weekly Amazon Seller News, Tips & FBA Strategies
Welcome to "The Weekly Horizon," your go-to podcast for all things Amazon! In just 5 minutes or less, we bring you the latest Amazon news, seller tips, strategies, and new features. Subscribe today as this podcast will keep you in the loop with everything you need to know to succeed on this thriving platform. Join over 10,000 other readers and listeners of Envision Horizons content and stay updated on the ever-evolving world of Amazon and E-commerce selling. In today's episode, we'll cover Amazon's efforts to win back former Prime members, their plans for expanding their delivery network, and how to prep your brand for Prime Day. Additionally, we'll discuss the speculation surrounding Amazon's possible takeover of Ocado, leading to a surge in its shares.. Hey there! We've got some interesting news to fill you in on today. Amazon is making moves to entice former members to re-enroll in its Prime program, which usually costs fifteen dollars per month or one hundred thirty-nine annually. Amazon Prime, offers great perks like same-day shipping and early access to shopping events.
But that's not all Amazon is up to. They're also planning on partnering with thousands of small businesses across the U.S., from bodegas to florists, to help deliver their packages by the end of this year. This is part of Amazon's ongoing efforts to expand its "last mile" network, ensuring that their packages reach customers as quickly and efficiently as possible.
Next. If you're an Amazon seller, here's something you should know. The recently passed Inform Act is causing sellers to scramble to get their accounts verified. This Act aims to crack down on counterfeit goods, and starting from June 27th, sellers will need to have their accounts verified to comply with the legislation. It's causing a fair amount of anxiety and anticipation among sellers as they work to get everything in order.
Now, let's talk about how to prep for Prime Day. It's a huge event for Amazon, and here are some tips to get ready:
Two weeks before Prime Day, clear your schedule and remove any conflicting meetings, so you can focus entirely on the event. Additionally, if applicable, create a subpage or landing page specifically for Prime Day deals and products. Consider adjusting your sponsored brand headlines to highlight the specific promotions you'll be offering. Lastly, be prepared for longer hours, as Prime Day is a high-traffic event, and it's important to have extra hours to manage any issues that may arise and maximize your opportunities.
Moving on to the week before Prime Day, share your promotional product list with your team to ensure alignment and budgeting. Review all budget caps to address any potential concerns. Double-check your coupons and other promotions for accuracy, and avoid overlapping promotions. Keep an up-to-date SEO report for your top products and keywords to make informed decisions about promotional activity. If necessary, review and adjust your DSP budgets, and set up retargeting within your DSP.
The day before Prime Day is crunch time. Check all product level suppressions across all accounts to make sure your products are visible and purchasable. Manually review your top-revenue driving products, product detail pages, and listings for any issues. Ensure none of your important listings have become ineligible. Confirm your budget caps and make any necessary adjustments. If it's part of your strategy, consider increasing your bids. And don't forget to review and adjust your DSP budgets.
Now, let's talk about some exciting news in the world of online grocery shopping. British online grocer Ocado Group saw their shares jump over 30% after reports of bid interest from American suitors, with Amazon being named as one of the big tech players considering options with regards to Ocado. This speculation caused shares of Ocado to surge by as much as 43% before they settled down.
That's all the Amazon news we have for you today. Stay tuned for more updates!
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