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The Weekly Horizon - Weekly Amazon Seller News, Tips & FBA Strategies
On The Horizons: Cannes Lions Special Edition - Building a Resilient Brand and Omnichannel Strategy with Kim Chappell
Jul 15, 2024 ยท 22:53
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Description
Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.
Show Notes
In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape. From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach to Amazon, Kim shares valuable lessons from Bobbie Formula's journey to success. She also delves into the brand's omnichannel strategy, the balance between growth and customer experience, and the significance of personal branding for executives. Kim offers honest insights into the realities of balancing a high-powered career with motherhood, emphasizing the need for support systems and a culture that prioritizes work-life integration. Whether you're a seasoned eCommerce professional or an entrepreneur just starting out, this episode is packed with actionable takeaways and inspiring stories.