AI in Content Creation 2025 report
AI in Content Creation 2025
A global look at how creators, marketers, educators, and teams are building with AI today
From content strategy to final production, AI is reshaping how ideas become assets. This data-backed
report uncovers the trends, tools, and behaviors shaping content creation in 2025.
report uncovers the trends, tools, and behaviors shaping content creation in 2025.
What's inside?
What’s changing? Who’s using what? And how fast is the future moving?
Wondercraft surveyed hundreds of creators, marketers, HR teams, educators, and agency professionals to uncover how AI is being used across every part of the content lifecycle. The result is a clear snapshot of how real people and teams are working with generative tools in 2025—plus what that means for the future of video, audio, writing, and design.
Get insights from teams in the US and Europe, creators across salary levels and education backgrounds, and professionals spanning advertising, internal comms, and learning.
Get insights from teams in the US and Europe, creators across salary levels and education backgrounds, and professionals spanning advertising, internal comms, and learning.
A few highlights you'll find in the report:
Video leads, but audio is catching up fast. 52.5% of creators now prioritize video—but audio is quickly gaining ground in learning, accessibility, and internal comms.
Younger creators aren’t leading the AI revolution. Gen Z creators (under 25) report the lowest full-AI adoption rates of any age group.
Teams use stacks, not single tools. Most creators combine 3+ tools across media types—like ChatGPT, ElevenLabs, Wondercraft, VEED, Canva, and others.
Who's it for?
If you’re building or scaling content with AI—this is for you.
This report is built for:
- Marketers & agencies looking to streamline creative workflows
- HR & L&D teams producing training and internal media at scale
- Educators and EdTech builders expanding access to learning
- Founders and builders designing tools for the future of content
Whether you're deep in AI tools already or just exploring your stack, this report provides a grounded, global snapshot of where the industry is headed.
About the report
Produced by Wondercraft with support from industry leaders
AI in Content Creation 2025 is based on a global survey conducted by Wondercraft, with support from VEED, Luma, and ElevenLabs. It includes insights from hundreds of respondents across regions, job functions, and content formats.
The report explores adoption patterns, AI tool usage, workflow changes, and media-specific trends—across teams using AI to scale, simplify, or supercharge their creative output.
The report explores adoption patterns, AI tool usage, workflow changes, and media-specific trends—across teams using AI to scale, simplify, or supercharge their creative output.
Download the full report
Understand how AI is actually being used across content workflows—and what’s coming next.
Download the full report
