Explainer video maker for real work

Name: Wondercraft
Brand: Wondercraft
Rating: 4.9 (2557 reviews)

Create clear, on-brand explainer videos in minutes — with AI to generate drafts and a real editor to finish the outcome.

Start creating

No credit card required.

Create a free AI video

Create your first explainer video by just prompting our AI

Explainers make the message land

Explainer videos are how teams communicate clearly when text isn’t enough — products, processes, updates, and concepts. The goal isn’t cinematic. It’s understanding.

Turn complex ideas into something people actually follow

Keep messaging consistent across teams and channels

Update and version quickly without re-shooting

How to make an explainer video in Wondercraft

Step 01

Start with the idea (or a doc)

Tell us what you’re explaining. If you already have a doc, paste it or upload it.

Step 02

Pick an explainer style

Choose the vibe you want — from minimalist to more polished, to more playful/cartoon-ish.

Step 03

Generate the first draft (workflow + Wonda)

The workflow builds a structured first cut: scenes, pacing, voice (optional), and visuals.

Step 04

Finish in the studio

Edit on a real timeline: tighten the message, style captions, apply branding, add music/SFX, create cutdowns.

Step 05

Export versions

Ship it in the formats you need (web, internal, social) without rebuilding from scratch.

Explainers for the things teams need to say

Product Explainers

Feature overviews, launch videos, landing page explainers.

How-it-works videos

Process explainers, onboarding steps, walkthroughs..

Training explainers

L&D modules, internal enablement, policy and compliance.

Internal Updates

Leadership updates, team announcements, quarterly recaps.

Draft with AI. Finish with control.

Many explainer tools stop at generation or templates. That’s fine for one-off videos. But teams need explainers that are consistent, editable, and on brand.

Wondercraft combines AI generation with a real editor — so explainer videos become repeatable output, not a one-time project.

Script-to-video drafts

Get a first cut fast

Captions and styling

Readable, consistent, brand-safe

Voice and avatars (optional)

Add a "speaker" without filming

Music + sound effects

Clarity, energy, pacing

Brand control

Fonts, colours, assets, structure

Resize + versions

Web, internal, social-ready exports

Hear why L&D, Training and Creative leaders of Fortune 500s leverage Wondercraft

I believe Wondercraft is the future of content production for teams, creators and publishers so I couldn’t be more excited to be on board.

Steven Bartlett

Investor and Host of the
Diary of a CEO

Wondercraft has thought of almost every single way to enable quality content creation at scale in a way that doesn’t sacrifice storytelling. Quick, easy, effective and absolutely creative. My bet’s on Wondercraft.

Kay Hsu

Head of Creative Lab
at Spotify

Wondercraft enables us to transform lengthy policies and documents into engaging podcasts for our internal teams and we were even able to translate the podcasts into ten languages. The platform is super easy and even fun to use and the team has been very supportive.

Renos Vakis

Development unit, Lead
economist at World Bank

Wondercraft lets us hear ideas come to life faster—removing the friction that keeps great creative from happening. It takes minutes instead of weeks, so we’re braver to test, refine, and tailor messages. The result? Smarter, more intentional creative that converts.

Stew Redwine

VP Creative Services
at Oxford Road

After an arduous three-month long research comparing AI audio creation platforms to see which one is the best, Wondercraft blew everybody else out of the water repeatedly.

Yaman Coskun

CEO at Yaman Media
Group