How AMA Scaled Dynamic Audio Campaigns to 2,800 Markets
The Challenge
A Million Ads specialises in personalised, data-driven audio advertising for some of the world’s most recognisable brands. With growing demand for tailored creative - including thousands of location-specific lines - the team needed a way to scale production without adding friction or cost.
Traditionally, creating pitch demos or campaign variations at this level involved booking VO talent, recording multiple takes, and stitching things together manually - a process that slowed down creative momentum and made mid-campaign changes difficult.
Key Challenges:
- Manual workflows: Creating bespoke demos was time-consuming and resource-heavy.
- Scaling variation: Producing thousands of custom lines across markets wasn’t sustainable with traditional VO methods.
- Time pressure: Responding quickly to creative briefs or campaign updates was a constant challenge.
As Matt explained:
“We’re known for dynamic, personalised audio - but creating all those variations manually takes time. We wanted to move faster without sacrificing quality.”
The Solution
A Million Ads brought in Wondercraft to unlock speed, flexibility, and scale - without adding production strain. Wondercraft is now fully integrated into two core parts of their process: fast-turnaround demo creation and high-volume campaign production.
For a recent campaign, AMA used Wondercraft to produce 2,800 location-specific lines — without needing to record a single one manually. That campaign was turned around in half the usual time.
On the pitch side, they now go from brief to fully-voiced client demos in under 24 hours, with multiple voice options, music beds, and production polish included.
Key Solutions:
- Faster demos: Wondercraft allows the team to create client-ready spots in a day or less.
- AI voice scale: Thousands of custom lines delivered with consistent, high-quality synthetic voices.
- Creative control: Tools like Director Mode help refine tone, delivery, and timing without a studio
.
“It lets us be fast, flexible, and creative — all at the same time. We can pitch more, produce more, and iterate more quickly than we ever could before.”
The Results
Since integrating Wondercraft into their workflow, AMA has significantly increased their creative agility. They’ve reduced demo production time by 50%, improved turnaround on custom campaigns, and opened up big-brand scale to clients with more modest budgets.
Key Outcomes:
- 50% reduction in demo production time
- 2,800 voice lines generated for a single campaign
- <24hr turnaround on most pitch audio
- More creative freedom to experiment, iterate, and say yes to bold ideas
“Scaling used to be a limitation. Now it’s a strength.”
.png)
