Express Publishing creates a huge volume of audio content — from scripted dialogues and listening comprehension exercises to stories and grammar videos. But their traditional production workflow relied heavily on freelance voice actors and in-studio sessions, making it difficult to scale or turn around updates quickly. Last-minute changes often meant waiting days to rebook talent, especially for projects involving children’s voices. As their content needs grew, so did the pressure on the studio team.
“We were constantly waiting for talent to become available again — even for small changes. It slowed everything down.”
With Wondercraft, Zara and her team built a faster, more flexible production pipeline. They now use Wondercraft’s AI voice tools for small edits, fast-turnaround projects, and tight-deadline campaigns — keeping projects moving even when talent isn’t available.
“Last week we needed to change just one number in a grammar video. With Wondercraft, we had the new audio within five minutes.”
Tools like Director Mode and Parrot Mode let them fine-tune tone and delivery for language learning content. Most importantly, the audio still sounds natural, expressive, and learner-friendly — which was a surprise in the best way.
What used to take days can now be done in minutes. When a recent video series needed two small line changes, Express was able to revoice the updated lines in under 5 minutes — instead of rebooking actors and re-recording. Wondercraft also helps the team stay nimble with localized content requests and last-minute adaptations. For Zara, it’s not about replacing human voices — it’s about having the flexibility to deliver great audio, faster.
Looking ahead, Express is excited to explore Wondercraft for video narration and even song creation for younger learners.
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