MPMTeam’s latest interactive experience, Ashes of Inspiration, is designed to explore the realities of creative burnout through immersive storytelling and challenging puzzles. A major focus of the game was to create an engaging, emotionally rich narration - without exceeding the project’s limited budget.
‍

Traditionally, MPMTeam’s relied on professional voice actors to bring their characters to life. However, for this internal project, they needed a more cost-effective yet high-quality alternative. What’s more, during quality assurance testing, they identified accessibility concerns - some players struggled with reading speed, which impacted their ability to fully engage with the game’s puzzles and narrative elements.

‍

‍Key Challenges:

• Budget Constraints: Hiring voice actors for both the game and the trailer was not financially viable.
• Accessibility Needs: Players with vision impairments or reading difficulties needed audio support.
• Creative Consistency: The voice needed to seamlessly match the game’s tone and world-building.

MPMTeam turned to Wondercraft to bring their vision to life with AI-powered narration.

‍

‍AI Narration in the Game

Using Wondercraft’s creative studio, Ashes of Inspiration integrated a dynamic, immersive narrator who guides players through the game’s story and puzzles. The voice was carefully selected and fine-tuned by MPMTeam’s sound designer to align with the game’s atmosphere, ensuring a natural and compelling storytelling experience.

• Enhanced Accessibility: The AI narrator ensured that all players, including those with reading difficulties, could fully engage with the experience.
• Creative Control: Unlike traditional voiceovers, wondercraft’s AI studio allowed the team to make quick iterations and refine the narration in real time.
• Immersive Storytelling: Players were drawn into the game’s world, with some even asking, "Who is the voice actor? It sounds like someone from Hollywood!"

‍

AI Voice for the Game Trailer

The promotional trailer for Ashes of Inspiration required a powerful narration to capture the game’s essence. The team found the perfect match within Wondercraft’s voice library - marrying the seriousness of a movie trailer narrator with a hint of playfulness.

• Fast Turnaround: Adjustments to the script and narration could be made instantly.
• High-Quality Production: The AI voice delivered a professional, polished sound that boosted the trailer’s impact.
• Effortless Revisions: MPMTeam fine-tuned the tone, speed, and delivery instantly—ensuring every detail was just right.

MPMTeam successfully delivered a high-quality, immersive marketing activation while staying within budget - thanks to Wondercraft.

‍

Key Outcomes:

• Accessibility and Inclusion: The AI narrator improved engagement for players with reading challenges, ensuring a more inclusive gaming experience.
• Faster, More Efficient Production: MPMTeam could iterate and perfect their audio without the delays of traditional voiceover recording.
• Authentic, Believable AI Voices: Player feedback was overwhelmingly positive, with many unable to distinguish the AI voice from a human narrator

‍

MPMTeam is already looking ahead to future projects and plans to continue integrating AI audio.

‍

Would MPMTeam Recommend Wondercraft?

“We would absolutely recommend Wondercraft to other game developers and studios. It allows teams to scale their audio production while maintaining high-quality output - it’s a no-brainer.”