Brenda launched Floral Atelier in 2017 after leaving a corporate career to reconnect with nature and creativity. Her studio offers wedding and event design, hands-on workshops, and seasonal editorials. As the business grew, she found herself craving slower moments — not just for herself, but for her students.
She began exploring how to combine flowers with mindfulness, turning workshops into fully immersive experiences. The missing piece? A way to share those moments with people beyond her studio — without needing a full AV team or studio equipment.
“I had so many ideas in my head… but I didn’t know how to execute them. I thought it would be really technical or time-consuming to produce audio on my own.”
Brenda discovered Wondercraft and began using it to turn her ideas into beautifully produced, guided floral meditations — all from one platform. She writes the scripts herself and uses Wondercraft to voice, edit, and sound-design her episodes using soft, calming voices and atmospheric soundscapes.
Her meditations guide listeners through mindful floral experiences: choosing stems, appreciating where the flowers came from, arranging with intention — all while slowing down and staying present.
“It’s amazing to have everything in one place — voice, music, editing — and it’s so user-friendly. It let me take this idea and actually make it real.”
Brenda now shares her meditations with floral students, fellow designers, and even family across the globe. Her mother in Mexico can now enjoy a Floral Atelier workshop experience from afar.
Floral Atelier’s floral meditations have unlocked a new, deeply personal extension of the brand. Brenda’s content now lives beyond events and workshops, reaching a global audience in a way that’s scalable, accessible, and totally on brand.
“This lets me share not just the flowers, but the full experience — the quiet joy, the process, the meaning behind every petal.”
She plans to create longer-form meditations and expand into Spanish and French, reflecting her international audience. Meanwhile, Wondercraft has become her creative hub — making it easy to bring her meditative vision to life, again and again.
Brenda’s Advice
“Just try it. It’s not as complicated as you think — and you don’t have to do it alone. Wondercraft makes the whole process easy, and the team is so supportive.”
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